Maybelline Color Tatoo

I recently acquired four Maybelline Color Tatoos, which have been the topic of much discussion on the makeup boards. I wondered what all the hullabaloo was about, so I gave them a shot.

They're purported to be a "24 hour shadow", and they do seem to have quite a bit of staying power, and a seemingly magical shift from a creamy texture to that of a dense powder. They're shimmery and beautiful, creamy on application, and are really quite malleable in terms of how you apply them. They certainly do stay put, that's for sure! Based on my experience last night, the similarity to a powder shadow ends at the blending. 

My first utilization of these was as an eyeshadow base, and they performed fabulously. Without a single touch-up over the course of approximately 6 hours, there was no creasing, no fading, no flaking and no eye irritation. I personally don't have allergies, per se, but my eyes tend to be pissy drama queens at the slightest perturbation of their saline sanctuary.

Swatches, left to right:

(25) Bad to the Bronze
(70) Barely Branded
(55) Inked in Pink
(30) Pomegranate Punk



I used Pomegranate Pink as a shadow base and put a Laura Mercier shadow on top. I also utilized a bit of the Bad to the Bronze in the crease, and didn't pat shadow over it (it was a bit of an afterthought, to add just a bit more definition to the eyes). I was quite surprised that these, despite being a powdery-cream, with a dense texture, did not crease. Creasing sucks and frankly, I've had mid and high-end stuff get all creasey on me, with and without primer. Ok, I lied - there IS no "without" primer. At least, there shouldn't be! I'm not sure how I ever wore eye makeup sans primer. It's just so wrong.

You can purchase these almost anywhere, including your local drugstore, behemoth big-box store, (Walmart, Walgreens, Rite Aid, etc.). They range from $6-8 bucks, and the amount of product you get when viewed in terms of how much product you'd use in an application seems to be quite good! Rumor has it these may dry out if not stored properly. Don't leave the cap off, don't store near heat, etc., and I think some folks store them upside down in order to prevent drying.

Overall Impression: definitely recommended! Whether you use them alone, or you use as a shadow base, these are pretty excellent, especially for the price!! Mama likey.